Expectations in Germany

The Messe Frankfurt (literally “Frankfurt Trade Fair”), in Frankfurt Germany, is one of the world’s largest trade fairs for the restaurant / foodservice industry. About 4,600 exhibitors and 136,000 visitors from 166 countries attend this annual 4-day event. Since this is one of the biggest trades show in the industry I worked in, many of the suppliers I worked with attended. I had never been to…