Expectations in Germany
News Staff
Thursday, February 15, 2024
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The Messe Frankfurt (literally “Frankfurt Trade Fair”), in Frankfurt Germany, is one of the world’s largest trade fairs for the restaurant / foodservice industry. About 4,600 exhibitors and 136,000 visitors from 166 countries attend this annual 4-day event. Since this is one of the biggest trades show in the industry I worked in, many of the suppliers I worked with attended. I had never been to Europe, so when I had the opportunity to go to this trade show about 18 years ago, I was excited to meet with suppliers as well as see Germany.